Thu 17 May 2012 | 
The SBS Brand
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topSBS’s World Cup Campaign is a breath of fresh air
We think our campaign is a lovely breath of fresh air. No 3D graphics, no athletes high kicking. Just real life fans telling their stories.
In order to use the SBS Video Player you must have Flash 9 installed and Javascript enabled. You can get the lastest version of Flash from here. For further support, contact the SBS help desk.
My colleagues know how I feel about awards - with a shelf already groaning with gold and silverware, why bother collecting more?
Telling important stories - for 25 years
Nothing could be more important right now in our rapidly, crazily, scarily globalising world, than a program that seeks out the stories that must be told. And tells them in an innovative way - up close, single person crews, personal stories.
Qantas follow SBS by telling stories in indigenous languages!
A great opinion piece in the Sydney Morning Herald on Saturday about aboriginal and Torres Strait Islander languages suggests Qantas are pioneering in putting an Aboriginal language in their television advertising. I do applaud Qantas, they do fantastic things in this area - their Reconciliation Action Plan is excellent and they do a great job of promoting their many indigenous sponsorships.
But they are following SBS. We broadcast indigenous languages as a matter of course, part of who we are and what we do.
Great Beer Marketing - mateship, the piss take and builders butt crack.
Sure it's a little try hard (you could have done without the gratuitous wind farm shot VB) but it's so feel good.
The Hottest 100 - a very modern shared experience
The country was one over the weekend, brought together by a music countdown. And who isn't dying to share their feelings about music, such a powerful, primal form of expression?
No, really! Social media is not new, so like, totally calm down everyone.
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About this Blog
Jacquie Riddell
has over 20 years experience in senior roles in media. She has managed television and radio stations, created new programs and digital initiatives, and developed famous marketing initiatives. When not changing the media landscape with new ideas, she can be found frolicking at the beach or struggling with padmasana on a tatty old yoga mat.
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